Visual Rhetoric Image p.21 at a galnce

This image attempts to pursuade the audience into buying the latest versin of "air jordan" basketball shoes. There are not very many things going on in this image except Micheal Jordan unveiling his new shoe. Element that are there for alalyzation are how sharply Micheal Jordan is dressed and how the light shines down upon him from the top left corner. The audience is directed at anyone who plays basketball. The the best player ever is holding his shoe to make people think about how glorious these shoes must be if they came from MJ. This image is fairly simple in the number of things going on, but Micheal Jordan is dressed very sharply and his appearance adds to the glory of his new shoes.

Visual Rhetoric thesis

This Colgate toothpaste advertisement uses several effective rhetorical strategies that would persuade an audience into action. The rhetorical strategies that would move and convince an audience into purchasing this product are the color effects, the different ways that it appeals to your senses, and humor. Text is even used in attracting the attention of an audience.

Visual Rhetoric (drunk driving ad)

Visual Rhetoric can touch the audiences emotional senses through Pathos or "the pathetic appeal." This is an appeal to the audiences emotions. This ad shows that drunk driving can land you in a wheelchair. What makes it even better is that the seat is replaced by a toilet. The toilet appeals to the audiences by showing the simple things that would be difficult to do if handicapped by a drunk driving incident. There is also Logos or "rational appeal" in this ad. The logical appeal is that it is not rational to take the risk of getting behind the wheel drunk.

Rhetoric

Walking to class today I noticed different types of rhetoric. First I stepped out of my dorm room and saw a sheet of computer paper that said BEER in capitalized and bold letters. I went up to this sign and read the smaller print. It was a sign that someone put up offering to pick up drunk people that needed a ride. The large print that said BEER was just to attract attention. I kept walking and at the ground floor of my dorm was a huge Pineapple Express poster. The poster had a large picture of two characters acting crazy. In smaller print was an invitation to watch the movie in the student lounge. I pressed on and came to the dining hall. In the window was a sign that said "The Fresh Food Company." The text was surrounded by fresh vegetables. After eating I noticed a sign for Gillette shampoo. This sign contained a shirtless guy with ripped abs and clean hair. All of these signs caught my eye. The visual rhetoric was superior to the verbal in all of the signs except for the BEER sign. I found that the BEER sign was most subtle because it had no pictures and lacked color. The body rhetoric of the Gillette sign was catchy, but I still found the visual rhetoric in the Fresh Food sign to be the most evident and persuasive.