Monday, January 12, 2009

Rhetoric

Walking to class today I noticed different types of rhetoric. First I stepped out of my dorm room and saw a sheet of computer paper that said BEER in capitalized and bold letters. I went up to this sign and read the smaller print. It was a sign that someone put up offering to pick up drunk people that needed a ride. The large print that said BEER was just to attract attention. I kept walking and at the ground floor of my dorm was a huge Pineapple Express poster. The poster had a large picture of two characters acting crazy. In smaller print was an invitation to watch the movie in the student lounge. I pressed on and came to the dining hall. In the window was a sign that said "The Fresh Food Company." The text was surrounded by fresh vegetables. After eating I noticed a sign for Gillette shampoo. This sign contained a shirtless guy with ripped abs and clean hair. All of these signs caught my eye. The visual rhetoric was superior to the verbal in all of the signs except for the BEER sign. I found that the BEER sign was most subtle because it had no pictures and lacked color. The body rhetoric of the Gillette sign was catchy, but I still found the visual rhetoric in the Fresh Food sign to be the most evident and persuasive.

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