Visual Rhetoric can touch the audiences emotional senses through Pathos or "the pathetic appeal." This is an appeal to the audiences emotions. This ad shows that drunk driving can land you in a wheelchair. What makes it even better is that the seat is replaced by a toilet. The toilet appeals to the audiences by showing the simple things that would be difficult to do if handicapped by a drunk driving incident. There is also Logos or "rational appeal" in this ad. The logical appeal is that it is not rational to take the risk of getting behind the wheel drunk.
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