This ad uses rhetorical appeals such as color and sex appeal to sell the product. The bright colors around the toothpaste are effective in drawing attention to the product. The slogan "Max Daddy" is also effective in selling this product. When this slogan is put in front of this young man it makes you think of a "Mack Daddy." In comparison with the other Colgate ad that I blogged on earlier, this ad is superior. What makes this ad better is the excellent use of graphics along with the color and text. This ad appeals to the buyers logical senses. Logically, it is desireable to be a "Max Daddy."
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